The speaker's mental approach
Being heard and understood
Standards and pronunciation
Development through practice
Pt. 2. Speech composition
The first step: earning the right to speak on your subject
The second step: Ensuring effectiveness by careful plans and outlines
The third step: choosing a definite response that you can win from the audience
The fourth step: Phrasing the demand for this response into an impelling proposition
The fifth step: Supporting the proposition with main heads that touch off the springs of response in the audience
The sixth step: Arranging these main heads in the order that is most effective for your audience
The seventh step: Developing each main head according to the audience's attitude toward it
The eighth step: Being specific, pictorial, and vivid
The ninth step: Keeping the speech marching toward a goal
The tenth step: Opening and closing the speech in a pointed and impelling manner.
